More office space and a new Customer Collaboration Center

“Technology that helps you grow“ is one of the promises VITRONIC makes in its company profile on the corporate website. Since 1984, the specialist for machine vision systems has kept the promise and is constantly growing with its customers.

The latest milestone in its history is the expansion of the company’s North American headquarters in Louisville, KY, which expands the footprint by 50% and helps facilitate the continued strong business growth. Along with this, VITRONIC is hiring new employees across all departments and launching the new Customer Collaboration Center.

One year ago, when I joined the company, our facilities weren’t suitable for customer collaboration. We decided that we needed a dedicated space for direct customer interaction and innovation,
Kjell Lyngstad President / CEO VITRONIC North America

In the new Customer Collaboration Center, solutions are showcased for customers to understand how they will perform in their operational environment. Examples include automatic identification solutions for package handling, weld seam and battery inspection in the automotive and EV sectors, traffic enforcement solutions, and 3D body scanning for performance diagnostics.

The official opening of the Customer Collaboration Center and facilities expansion will be celebrated on Thursday, October 13th, 2022, with an open house and a ribbon cutting ceremony. For this event, Group CEO Daniel Scholz-Stein from the global headquarters in Wiesbaden, Germany will join key customers, state and local government officials, the entire VITRONIC North American team and international guests in Louisville, KY.

VITRONIC North America pursues an agenda of growth

The expansion has become necessary, not least because of new major customer projects in the logistics sector that require additional space and resources. “Logistics automation has been very important for us since the company was first established in Louisville, KY in 1999, working with the leading package handling companies in North America,” Kjell Lyngstad explains. The eCommerce boom since the beginning of the pandemic has allowed VITRONIC to significantly grow the business in this sector. They are also experiencing fast growth in other focus markets, including automotive, e-mobility, healthcare, and traffic enforcement. Also, VITRONIC is in the process of expanding the business in regional markets such as Mexico and South America. 

Close collaboration with customers and inside VITRONIC

“Having excellent alignment with our customers, utilizing local resources and a strong team,” Kjell Lyngstad lists the factors for VITRONIC’s success. “The expansion will contribute to build a stronger presence in the local markets.” The focus hereby is on intensifying customer relationships, participating in industry associations and offering what VITRONIC is known for: best in class solutions, service and support. 
Moreover, the company plans to broaden community outreach, such as collaborations with high schools, universities, and charitable organizations.

Besides the visible success story, President / CEO Kjell Lyngstad is particularly proud of the team which made everything possible – and not only the US team. He highlights the great international collaboration within the VITRONIC group and with the global headquarters in Germany. The joint efforts pave the way for further growth for many years to come; not only for VITRONIC, but also for its customers.


VITRONIC is the world's leading innovation driver for industrial image processing, enabling its customers to master the challenges of tomorrow.  

The owner-managed group of companies develops forward-looking solutions in the form of specialized products and software for image-based quality inspection, identification and process optimization, ​​which find application in the growth sectors of automation and traffic engineering. 

VITRONIC solutions make an important contribution to helping shape a safe and sustainable world. The existing limits of what is economically feasible are constantly being questioned in order to achieve the highest quality and productivity, for example in the production of automotive and pharmaceutical companies. Worldwide, Auto-ID solutions in logistics centers and at cargo airports, take over the reliable and efficient recording of shipments and thus ensure a transparent flow of goods.  

In the transport sector, VITRONIC offers leading technology for increased safety on the roads, for optimizing traffic flow and for recording road usage.  

Open and honest dealings with our customers form the foundation for jointly exploiting technological and process potential to the full. Joint success forms the basis of long-term cooperation with companies such as B. Braun, BMW, Daimler, DHL, UPS, Toll Collect, Fresenius and Sanofi as well as with public clients. 

Since its foundation in 1984, VITRONIC has been growing continuously for almost 40 years. The current annual turnover (2022) is 208 million EUR and the company is currently represented on five continents in over 80 countries with 1,400 employees.  

Development and production of VITRONIC systems are located at the company headquarters in Wiesbaden. VITRONIC subsidiaries span across all continents, including North and South America, Europe, Asia, Africa, and Oceania. Additionally, a global network of sales and service partners ensures localized support for international customers.

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the machine vision people
Whether in automation or traffic engineering: With our systems our customers see more. The combination of hardware, data and intelligent evaluation makes applications and analyses possible that were unthinkable until recently. A previously hidden world becomes visible and usable.