The VITRONIC Machine Vision Middle East in Dubai covers more than 1,100 square meters. In addition, there are twelve service centers in the region, which ensure close customer proximity and ensure the maintenance and calibration of the now more than 6,000 traffic monitoring systems on site according to German standards. In this context, VITRONIC Machine Vision Middle East has meanwhile assumed responsibility for the entire African continent (MEA - Middle East & Africa) and Central Asia.

Market Leader in the Region

The success story in the Gulf began in 2008 with the posting of the current Managing Director of VITRONIC Machine Vision Middle East, Youssef El Hansali. In 2009, the branch was founded as a one-man operation in a small apartment in Dubai. "Right from the start, the focus was on the customer and his requirements for traffic monitoring," explains El Hansali. "Above all, this means understanding the culture of the Gulf region and being available as a local contact. But VITRONIC’s LIDAR-based transport technology was also convincing in terms of technology and product quality. No competitor was able to offer systems that measure over several lanes without roadside installations and have comparable acquisition rates and accuracy characteristics.

The confidence of customers in the Gulf region in LIDAR technology and VITRONIC as a reliable partner quickly led to success: in 2010, VITRONIC Machine Vision Middle East delivered the first stationary and mobile POLISCAN systems to Saudi Arabia. This was followed by major orders from Oman, Iraq, the Emirates of Dubai and Abu Dhabi, which made VITRONIC the market leader with more than 50% market share in the region.

With New Developments to “Vision Zero”

With the POLISCAN systems, VITRONIC Machine Vision Middle East was also able to make a significant contribution to helping reduce the number of road casualties. By 2030 there will be no more road fatalities in the Emirates ("Vision Zero"). "VITRONIC will continue to support the authorities in achieving this goal and making road traffic in the region even safer," says El Hansali. "We are working closely with the local police organizations to develop the future of traffic monitoring.

Press contact



VITRONIC is a world leader in industrial machine vision. The owner-managed group of companies develops innovative products and customized solutions in the growth industries of automation, healthcare, photovoltaics, logistics automation, body scanning solutions, and traffic technology.

With over 35 years of experience, VITRONIC offers a unique portfolio of systems and software for image and sensor-based quality inspection, identification, traffic monitoring, and toll collection. Customers include renowned companies such as B.Braun, BMW, Daimler, DHL, UPS, Toll Collect, Fresenius, and Sanofi, as well as government agencies and public authorities.

VITRONIC systems play a major role in ensuring the highest levels of quality and efficiency in the production processes of the automobile, photovoltaic, and pharmaceutical industries.

In logistics centers and cargo airports worldwide, VITRONIC's Auto-ID solutions efficiently capture and integrate shipment data and ensure the transparent flow of packages.

In the traffic technology sector, VITRONIC offers high-performance technologies to increase road safety, improve traffic flow and secure tolling revenue.

Since its founding in 1984, VITRONIC has grown continuously, and currently has over 1,000 employees.  It is represented in four continents and in over 80 countries. VITRONIC supports its international customers through its subsidiaries in North America, Europe, Asia and Australia, as well as through a global network of sales and service partners.

VITRONIC systems are developed and manufactured at the company's headquarters in Wiesbaden, Germany. In 2020, the Group’s total revenue was 152,5 million Euros.

Subscribe to Newsletter
the machine vision people
Whether in automation or traffic engineering: With our systems our customers see more. The combination of hardware, data and intelligent evaluation makes applications and analyses possible that were unthinkable until recently. A previously hidden world becomes visible and usable.