Martin Weiss, director of the subsidiary, explains, “With over 35% of the global GDP, Asia Pacific is by far the largest economic block. The International Monetary Fund has forecasted growth of 40% by 2023. With a subsidiary in Malaysia, we are now in the perfect position to focus on APAC.”

The Malaysian branch will become the new full-service provider for VITRONIC customers in South-East Asia. Companies such as Malaysian Post, DHL, FedEx and Thai Post will implement systems for logistics automation, industrial automation and traffic technology. In addition to branches in Shanghai, China, and Melbourne, Australia, Penang is now the third VITRONIC site in the Asia Pacific region.

Penang will provide both hardware and software engineering as well as training and testing. Furthermore, the subsidiary will offer services such as installation, commissioning and service for 11 countries in the region. Quick response and delivery times will be backed by 24/7 service and a large-scale warehouse. The presence of the new VITRONIC subsidiary will also help to create numerous jobs in Penang.

“To me, e-commerce is the most recent economic miracle of our time,” says Martin Weiss. “The APAC region is particularly welcoming to online business, making it the perfect environment for our many years of experience and the ideal location for marketing our efficiency-increasing systems for logistics automation.”

With over 32 million people, Malaysia has been one of the fastest growing national economies in the world for many years. Approximately 30% of university graduates have degrees in MINT fields of study. This means VITRONIC will not only be successful in finding the right personnel but also be able to meet its  customers’ high expectations from the outset when it comes to products that are “Made in Germany”.

“Open for business” will be the official motto as of March 28, 2019.


VITRONIC is the world's leading innovation driver for industrial image processing, enabling its customers to master the challenges of tomorrow.  

The owner-managed group of companies develops forward-looking solutions in the form of specialized products and software for image-based quality inspection, identification and process optimization, ​​which find application in the growth sectors of automation and traffic engineering. 

VITRONIC solutions make an important contribution to helping shape a safe and sustainable world. The existing limits of what is economically feasible are constantly being questioned in order to achieve the highest quality and productivity, for example in the production of automotive and pharmaceutical companies. Worldwide, Auto-ID solutions in logistics centers and at cargo airports, take over the reliable and efficient recording of shipments and thus ensure a transparent flow of goods.  

In the transport sector, VITRONIC offers leading technology for increased safety on the roads, for optimizing traffic flow and for recording road usage.  

Open and honest dealings with our customers form the foundation for jointly exploiting technological and process potential to the full. Joint success forms the basis of long-term cooperation with companies such as B. Braun, BMW, Daimler, DHL, UPS, Toll Collect, Fresenius and Sanofi as well as with public clients. 

Since its foundation in 1984, VITRONIC has been growing continuously for almost 40 years. The current annual turnover (2022) is 208 million EUR and the company is currently represented on five continents in over 80 countries with 1,400 employees.  

Development and production of VITRONIC systems are located at the company headquarters in Wiesbaden. VITRONIC subsidiaries span across all continents, including North and South America, Europe, Asia, Africa, and Oceania. Additionally, a global network of sales and service partners ensures localized support for international customers.

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the machine vision people
Whether in automation or traffic engineering: With our systems our customers see more. The combination of hardware, data and intelligent evaluation makes applications and analyses possible that were unthinkable until recently. A previously hidden world becomes visible and usable.