Martin Weiss, director of the subsidiary, explains, “With over 35% of the global GDP, Asia Pacific is by far the largest economic block. The International Monetary Fund has forecasted growth of 40% by 2023. With a subsidiary in Malaysia, we are now in the perfect position to focus on APAC.”

The Malaysian branch will become the new full-service provider for VITRONIC customers in South-East Asia. Companies such as Malaysian Post, DHL, FedEx and Thai Post will implement systems for logistics automation, industrial automation and traffic technology. In addition to branches in Shanghai, China, and Melbourne, Australia, Penang is now the third VITRONIC site in the Asia Pacific region.

Penang will provide both hardware and software engineering as well as training and testing. Furthermore, the subsidiary will offer services such as installation, commissioning and service for 11 countries in the region. Quick response and delivery times will be backed by 24/7 service and a large-scale warehouse. The presence of the new VITRONIC subsidiary will also help to create numerous jobs in Penang.

“To me, e-commerce is the most recent economic miracle of our time,” says Martin Weiss. “The APAC region is particularly welcoming to online business, making it the perfect environment for our many years of experience and the ideal location for marketing our efficiency-increasing systems for logistics automation.”

With over 32 million people, Malaysia has been one of the fastest growing national economies in the world for many years. Approximately 30% of university graduates have degrees in MINT fields of study. This means VITRONIC will not only be successful in finding the right personnel but also be able to meet its  customers’ high expectations from the outset when it comes to products that are “Made in Germany”.

“Open for business” will be the official motto as of March 28, 2019.

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VITRONIC is a world leader in industrial machine vision. The owner-managed group of companies develops innovative products and customized solutions in the growth industries of automation, healthcare, photovoltaics, logistics automation, body scanning solutions, and traffic technology.

With over 35 years of experience, VITRONIC offers a unique portfolio of systems and software for image and sensor-based quality inspection, identification, traffic monitoring, and toll collection. Customers include renowned companies such as B.Braun, BMW, Daimler, DHL, UPS, Toll Collect, Fresenius, and Sanofi, as well as government agencies and public authorities.

VITRONIC systems play a major role in ensuring the highest levels of quality and efficiency in the production processes of the automobile, photovoltaic, and pharmaceutical industries.

In logistics centers and cargo airports worldwide, VITRONIC's Auto-ID solutions efficiently capture and integrate shipment data and ensure the transparent flow of packages.

In the traffic technology sector, VITRONIC offers high-performance technologies to increase road safety, improve traffic flow and secure tolling revenue.

Since its founding in 1984, VITRONIC has grown continuously, and currently has over 1,000 employees.  It is represented in four continents and in over 80 countries. VITRONIC supports its international customers through its subsidiaries in North America, Europe, Asia and Australia, as well as through a global network of sales and service partners.

VITRONIC systems are developed and manufactured at the company's headquarters in Wiesbaden, Germany. In 2020, the Group’s total revenue was 152,5 million Euros.

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Whether in automation or traffic engineering: With our systems our customers see more. The combination of hardware, data and intelligent evaluation makes applications and analyses possible that were unthinkable until recently. A previously hidden world becomes visible and usable.