CorporationVITRONIC Restructures Business Units

VITRONIC reached another milestone on July 7, 2020. The company, with headquarters in Wiesbaden, restructured its three existing business units into two for a more effective structural integration of the various business areas. This will allow VITRONIC to take an even more customer-centric approach in the future. The two business units, Traffic Technology (tolling and traffic monitoring) and Automation (automotive, healthcare, logistics, photovoltaics, and 3D body scanning) will each consolidate their sales, product development, project management and service capabilities. Industry applications will also be interlinked more effectively to provide customers with more closely integrated solutions in the future.

The new structure will facilitate faster time to market for products, greater agility for implementing customer solutions, improved transparency, and better communication – with a clearer focus on customer needs. In this restructuring, the technology leader in machine vision is also paying tribute to its roots: a strong, global, corporate group with agile and transparent business units that employ streamlined workflows and are unified under one roof.

Management welcomed the directors of the business units on this special day. Effective immediately, Markus Maurer and Torben Posert will lead the Automation business unit for the automotive, healthcare, logistics, photovoltaics, and 3D body scanning industries.

Markus Maurer has been with the company since 1995. He started as a developer and team leader for optical character recognition systems. He then moved into sales for industry solutions, and has worked as head of the Industrial Automation department since 2017.

Torben Posert joined the company immediately after completing his studies in 2004. As an application engineer, he focused on logistics automation. After moving into logistics sales, he became the head of the Logistics Automation department in 2017.

Effective immediately, Thomas Preußer and Boris Wagner have been named responsible for the Traffic Technology business unit, which includes traffic monitoring and tolling.

Thomas Preußer has been a part of the VITRONIC family since 1989, and has been a machine vision solutions developer for all business divisions. Various responsibilities, including as PoliScan technical lead, strengthened his desire to understand the fundamentals of the technologies and solutions he was working with, and enabled him to effectively evaluate and further develop these.

Boris Wagner joined the company in 2013 and took on a variety of roles in sales for tolling and traffic monitoring solutions, and since then has been head of the traffic technology sales department. He is also a director of ERA, a VITRONIC subsidiary providing traffic enforcement services.

The heads of these business units will report directly to the board of directors, represented by VITRONIC Group CEO, Daniel Scholz-Stein.

“We must proactively shape our own transformation and not just respond to external events. We have been preparing for these new developments with the necessary long-term vision for quite some time. All four of these colleagues have the skills and mindset to lead their business units into the future. Each has worked for the company for many years, has led successful customer projects, identified new trends, and built strong networks within the organization. On behalf of the entire board of directors, we look forward to continuing our close collaboration with them and wish them much success in their new roles”, affirmed VITRONIC CEO Daniel Scholz-Stein, when introducing these forward-looking measures, following his appointment as CEO during the company's 35th anniversary celebration earlier this year.