With this year's motto, the German Road Safety Council (DVR) is focusing on the weaker road users. Consideration in road traffic avoids many potential dangers and thus contributes to the goal of Vision Zero: no fatalities and serious injuries in road traffic.
We, at VITRONIC, share the goal of Vision Zero with the DVR - so it is natural that we join the Road Safety Day campaign and focus on the most vulnerable road users: children.
In order to introduce the topic of road safety to children in a playful and age-appropriate way, we are organizing a very special campaign: a painting competition aimed at children in the 3rd and 4th grades of Wiesbaden elementary schools. The children can draw a picture with the theme "What am I looking forward to most during the summer vacations?
VITRONIC employees will choose the winning pictures from the works of art that are submitted. And the winning entries will be immortalized in a very special location – on one of VITRONC’s speed camera pillars in Wiesbaden. The competition aims to raise awareness of the topic of road safety among children by stimulating their creativity.
Our art competition is a fun way to get the younger generations thinking about the serious topic of road safety," explains Britta Weiser, Director Global Marketing at VITRONIC. "Children have a special ability to express their thoughts and ideas creatively. By displaying their pictures on our speed camera pillar, we hope to remind drivers that these young road users are the reason why they need to slow down."