Dr.-Ing Youssef El Hansali, CEO of VITRONIC Machine Vision Middle East LLC, highlighted the synergy between VITRONIC's expertise in traffic enforcement technology and IMOB's research in road safety and behavioral change led by Bernard Vanheusden, Rector / Vice Chancellor of Hasselt University Belgium. The collaboration aims to develop new technologies, including real-time AI systems for traffic violation detection and personalized gamification-based coaching systems to encourage better driving habits.

Dr.-Ing Youssef El Hansali
Traditional enforcement methods, such as fines and points on driving licenses, unfortunately often do not lead to long-term behavioral changes in drivers. With this chair, we want to devise solutions that improve their driving behavior sustainably.
Dr.-Ing. Youssef El Hansali Chief Executive Officer VITRONIC Machine Vision Middle East LLC

Traffic violations significantly cause road fatalities and congestion, leading to substantial economic and human losses annually. However, traditional enforcement methods often fail to achieve long-term behavioral change in drivers, emphasizing the importance of developing sustainable solutions to improve driver behavior.

Prof. Dr. Ansar Yasar who coordinated the research, explained that the chair will explore two main technological frontiers including automated identification of traffic violations using AI, and personalized coaching using gamification principles. The system can create a proactive approach to enhance road safety. He underlined that this framework will be adaptable to various cultural and urban contexts, offering global applicability.

The Transportation Research Institute (IMOB) at Hasselt University focuses on transportation and traffic safety research, emphasizing the interaction between behavior, infrastructure, and technology to enhance mobility and safety.  The institute is a scientific research institute affiliated with Hasselt University, where Dr.-Ing Youssef El Hansali holds a PhD from and is part of the university staff acting as a guest professor teaching Smart Mobility. The institute actively studies the behavior between infrastructure and technology and, the impact on society both socially and economically.

Dr.-Ing Youssef El Hansali and IMOB are partners with the same mission. With the VITRONIC Research Chair, together we want to develop new solutions to improve road safety, worldwide.
Prof Dr. Geert Wets Director of IMOB


VITRONIC is the world's leading innovation driver for machine vision, enabling its customers to master the challenges of tomorrow.

The global group of companies develops forward-looking solutions in the form of specialized products and software for image-based quality inspection, identification and process optimization, which find application in the growth sectors of automation and traffic engineering.

VITRONIC solutions make an important contribution to helping shape a safe and sustainable world. The existing limits of what is economically feasible are constantly being questioned in order to achieve the highest quality and productivity, for example in the production of automotive and pharmaceutical companies. Worldwide, Auto-ID solutions in logistics centers and at cargo airports, take over the reliable and efficient recording of shipments and thus ensure a transparent flow of goods.

In the transport sector, VITRONIC offers leading technology for increased safety on the roads, for optimizing traffic flow and for recording road usage.

Open and honest dealings with our customers form the foundation for jointly exploiting technological and process potential to the full. Joint success forms the basis of long-term cooperation with companies such as B. Braun, BMW, Daimler, DHL, UPS, Fresenius and Sanofi as well as with public clients.

Since its foundation in 1984, VITRONIC has been growing continuously for 40 years. The current annual turnover (2023) is above 240 million EUR and the company is currently represented on five continents in over 80 countries with approximately 1,400 employees. Since 2024 the company is part of ITIS Holding, leveraging the strengths of both entities, creating a strong end-to-end ITS and automation provider.

Development and production of VITRONIC systems are located at the company headquarters in Wiesbaden. VITRONIC subsidiaries span across all continents, including North and South America, Europe, Asia, Africa, and Oceania. Additionally, a global network of sales and service partners ensures localized support for international customers.

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