CorporationVITRONIC and IMOB launch Research Chair to Reduce Traffic Violations
Dr.-Ing Youssef El Hansali, CEO of VITRONIC Machine Vision Middle East LLC, highlighted the synergy between VITRONIC's expertise in traffic enforcement technology and IMOB's research in road safety and behavioral change led by Bernard Vanheusden, Rector / Vice Chancellor of Hasselt University Belgium. The collaboration aims to develop new technologies, including real-time AI systems for traffic violation detection and personalized gamification-based coaching systems to encourage better driving habits.
Traditional enforcement methods, such as fines and points on driving licenses, unfortunately often do not lead to long-term behavioral changes in drivers. With this chair, we want to devise solutions that improve their driving behavior sustainably.
Traffic violations significantly cause road fatalities and congestion, leading to substantial economic and human losses annually. However, traditional enforcement methods often fail to achieve long-term behavioral change in drivers, emphasizing the importance of developing sustainable solutions to improve driver behavior.
Prof. Dr. Ansar Yasar who coordinated the research, explained that the chair will explore two main technological frontiers including automated identification of traffic violations using AI, and personalized coaching using gamification principles. The system can create a proactive approach to enhance road safety. He underlined that this framework will be adaptable to various cultural and urban contexts, offering global applicability.
The Transportation Research Institute (IMOB) at Hasselt University focuses on transportation and traffic safety research, emphasizing the interaction between behavior, infrastructure, and technology to enhance mobility and safety. The institute is a scientific research institute affiliated with Hasselt University, where Dr.-Ing Youssef El Hansali holds a PhD from and is part of the university staff acting as a guest professor teaching Smart Mobility. The institute actively studies the behavior between infrastructure and technology and, the impact on society both socially and economically.
Dr.-Ing Youssef El Hansali and IMOB are partners with the same mission. With the VITRONIC Research Chair, together we want to develop new solutions to improve road safety, worldwide.