In the era of Industry 4.0, automation and AI emerge as fundamental pillars that revolutionize the operation of industries worldwide. Against this backdrop, VITRONIC, the global leader in machine vision technology, is opening its first group company in Mexico with a newly established legal entity in Queretaro, and investing in new teams of staff to support its recent exponential growth in Mexico. In addition, the company has established a software development team in Querétaro, for the first time outside of Germany, where the world headquarters is located.

VITRONIC has four decades of experience in industrial image processing, operating in 80 countries on five continents. VITRONIC’s areas of specialization are products, software and service for image-based quality inspection, identification, and process optimization, which find application in the growth sectors of automation and traffic technology. The industry focus in North America for automation are logistics and automotive, which is also where VITRONIC has focused its growth in the Mexican market.

In addition to the strong growth and market potential that's been demonstrated for automation in Mexico, the Mexican team has grown exponentially in the past 15 months which highlights the high value of local talent as part of the company's growth strategy in Mexico.

For VITRONIC, automation is a determining factor in boosting productivity, which frees up time and resources for workers and companies to focus on higher-value activities, achieving efficiency in operations, minimizing errors, and improving competitiveness.

Kjell Lyngstad, President and CEO of VITRONIC North America, considers the nearshoring in Mexico for automotive manufacturing has provided great opportunities for the company’s automated weld seam inspection solutions.

We are currently evaluating ways to further expand our activities in Mexico to take advantage of attractive market opportunities for both our automation and traffic business units and access to talent.
Kjell Lyngstad President and CEO of VITRONIC North America

In 2023, Mexico was positioned in seventh place among the main producing countries in the automotive sector (OICA). According to INEGI, from January to November of the same year, more than 3.5 million vehicles were manufactured in the country. It’s in this scenario that VITRONIC approaches Mexico.

Mexico, with its presence in automotive manufacturing and leading Tier-1 suppliers, has proven to be a valuable market for our automated weld seam inspection solutions. Due to the success to date and the untapped market opportunities, we are confident that expanding our presence in Mexico will provide future market growth for our automation and traffic solutions.
Luis Rodríguez Country Manager Mexico

The new office opening in Queretaro includes a Customer Collaboration Center, a Development Competence Center, as well as the incorporation of 12 full-time positions. VITRONIC Mexico will focus on automation solutions —especially in the automotive and logistic industries— as well as automated traffic enforcement.

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Technical Facts VITRONIC, a global leader in machine vision technology, expands its team to Mexico


VITRONIC is the world's leading innovation driver for machine vision, enabling its customers to master the challenges of tomorrow.  

The family owned group of companies develops forward-looking solutions in the form of specialized products and software for image-based quality inspection, identification and process optimization, ​​which find application in the growth sectors of automation and traffic engineering. 

VITRONIC solutions make an important contribution to helping shape a safe and sustainable world. The existing limits of what is economically feasible are constantly being questioned in order to achieve the highest quality and productivity, for example in the production of automotive and pharmaceutical companies. Worldwide, Auto-ID solutions in logistics centers and at cargo airports, take over the reliable and efficient recording of shipments and thus ensure a transparent flow of goods.  

In the transport sector, VITRONIC offers leading technology for increased safety on the roads, for optimizing traffic flow and for recording road usage.  

Open and honest dealings with our customers form the foundation for jointly exploiting technological and process potential to the full. Joint success forms the basis of long-term cooperation with companies such as B. Braun, BMW, Daimler, DHL, UPS, Toll Collect, Fresenius and Sanofi as well as with public clients. 

Since its foundation in 1984, VITRONIC has been growing continuously for almost 40 years. The current annual turnover (2022) is 208 million EUR and the company is currently represented on five continents in over 80 countries with 1,400 employees.  

Development and production of VITRONIC systems are located at the company headquarters in Wiesbaden. VITRONIC subsidiaries span across all continents, including North and South America, Europe, Asia, Africa, and Oceania. Additionally, a global network of sales and service partners ensures localized support for international customers.

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Megatrends such as globalization, mobility, urbanization, connectivity and health awareness require courage and a pioneering spirit. As innovation drivers, we enable our partners to master the challenges of tomorrow: We go further where others stop and bring new ideas into the here and now.