Traffic TechnologyRoad Safety Day
The motto underpinning this year's Road Safety Day is "We for #VisionZero", a reference to the target of zero road traffic accidents and a safe road traffic environment. Against this backdrop, the technology company VITRONIC, headquartered in Wiesbaden/Germany, has decided to run a special promotion to draw attention to the topic of road safety.
VITRONIC is initiating an art competition aimed at children in third and fourth grade of elementary school. VITRONIC employees will choose the winning pictures from the works of art that are submitted. And the winning entries will be immortalized in a very special location – on one of VITRONC’s speed camera pillars in Wiesbaden. The competition aims to raise awareness of the topic of road safety among children by stimulating their creativity.
VITRONIC’s speed camera pillars for speed monitoring ensure improved road safety every day and help reduce the number of serious traffic accidents. The idea behind using children's artwork on the flash unit housing is to draw attention to this important issue and to send a positive signal to all road users that road safety matters, especially when it comes to children.
"Our art competition is a fun way to get the younger generations thinking about the serious topic of road safety," explains Britta Weiser, Director Global Marketing at VITRONIC. "Children have a special ability to express their thoughts and ideas creatively. By displaying their pictures on our speed camera pillar, we hope to remind drivers that these young road users are the reason why they need to slow down."
The art competition reflects VITRONIC’s commitment as a company to ensuring a safe road traffic environment and will help raise awareness of traffic safety among younger people.
The competition is only open to elementary schools in Wiesbaden. A picture template and all other paperwork required for competition entries will be sent out to schools by mail at the end of June. If you have any queries or suggestions, feel free to contact VITRONIC at events@vitronic.com. For more information, see https://www.vitronic.com/en-us/road-safety-day.